My mom tried to limit our access to soda at home, but she made an exception for our Game Fuel mania. When I think back on those strong, positive bursts of hype in the months before Halo 3, the blood orange fizz of Game Fuel ranks just as high as those cool 'Believe' trailers. Halo 3 Game Fuel was a brilliant piece of marketing.

Just months before Call of Duty 4 would take over shooters, Bungie had our full attention.Īs did Mountain Dew. My dad pre-ordered the Master Chief green Xbox 360 with visor orange disc drive despite already having several Xboxes in the house. It's all anyone at my school wanted to talk about-I remember crowding around an older kid's original iPhone to watch Halo 3 trailers.

If you'll allow me to paint a picture, dear reader: It's 2007, I'm an 11-year-old with an Xbox 360, and the most important videogame of my brief life, Halo 3, was imminent. I didn't do it for any old Mountain Dew variety-I did it for Halo Mountain Dew Game Fuel, and I'd do it again. Why do it all for a 12-pack of soda that usually makes me recoil in its extreme sweetness? I searched multiple websites trying to get it delivered to my apartment, annoyed store clerks with questions about unstocked Dew they might have sitting 'in the back,' recruited friends to scout out Walmart locations, and became an expert on the official online Dew tracker. Last month, I got way too invested in a Mountain Dew.

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